includes:
Purpose • Mission • Vision • Core Values • Stand For • Archetype • Manifesto • Tone of Voice • Positioning • Tagline • Naming • Target Audience
- BRAND STRATEGY -
Your long-term plan for developing a differentiated & valuable identity
in the minds of target customers & stakeholders.
✦ Why this strategy matters?
This Strategy is the “how” that guides and takes you from your current state, to your envisioned future.
→ It matters because it articulates and consolidates your ‘Brand Strategy’ in one place, so you have a clear roadmap for the next steps to drive business growth, and bring your vision to life.
✦ How this strategy is different?
When it comes to developing a ‘Brand Strategy’, too often, many professionals get stuck in silos: they focus on every tiny detail but neglect to zoom out, and completely forget to lift their heads to see the whole picture.
The result? This tunnel vision leads to poor decisions. Sometimes, they even forget the purpose of doing all this in the first place.
→ That’s why the Big Picture™ 'Brand Strategy' had been created, to help you balance granular detail with your ultimate goal (to bring your vision to life).
✦ Who this strategy is for?
→ This Strategy is aimed at those who dislike when a situation isn’t clear and would rather everything be crystal clear.
Think of it as your strategic roadmap to success.
✦ When do you need this strategy?
Business development doesn’t happen in silos. It depends on coordinating multiple interdependent activities. Tackling tasks out of their strategic sequence undermines the entire structure and risks stalling your progress.
→ Right from the start, adopt a sequential approach: define and articulate an overall vision, then develop your strategic pillars (branding, marketing, communication, creative and content). This will give you a solid foundation for execution (e.g., logo design, key visuals, social media posts) and help you achieve true efficiency.
Working Process
FAQ
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The Big Picture™ 'Brand Strategy' is a digital product (Pdf file). No electronic device is included (mockup for illustration purposes only) ;-)
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Purpose, Mission, Vision, Core Values, Stand For, Archetype, Manifesto, Tone of Voice, Positioning, Tagline, Naming, Target Audience.
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It does not include any Brand Visual Identity System such as a logo, key visual, webdesign, app design, or social media post (note: those components are done by experts such as a Graphic Designer, an Art Director or an Agency).